Record Straight

In today’s episode, we’re breaking down all things digital strategy. Paid ad spend, the difference between boosted posts, and running ads. Promoting an event vs promoting music, even right down to how paid ad spend creates repeat exposure for niche audiences. 
This is Record Straight, your go-to spot for unfiltered insights into the Australian music scene. Your hosts, Christina and Anthony from Cartel Australia. Let's dive in, exploring Australia's musical landscape like never before - where honesty echoes louder than illusion. Listen up!

In today’s episode, we’re breaking down why the modern artist needs to stop renting their audience and start owning the land they build on. We explore the massive shift toward exclusive content—giving your day-ones a reason to stay that goes beyond a 15-second scroll. From the strategic power of "members-only" access to the long-term financial benefits of a self-sustaining ecosystem, we’re showing you how to turn casual listeners into a dedicated community that you control, not an algorithm.
 
This is Record Straight, your go-to spot for unfiltered insights into the Australian music scene. Your hosts, Christina and Anthony from Cartel Australia. Let's dive in, exploring Australia's musical landscape like never before - where honesty echoes louder than illusion. Listen up!

Every independent artist that releases music wants to create some form of sustainability out of their music and the reality is, very few actually do. A lack of focus on key areas, belief with no system or plan and a lack of emphasis on linking creativity and commerce are just some of what we encounter daily in our conversations with artists. In this episode we dive into what it takes to build a real artist business as an independent and the key areas to focus on. 
 
This is Record Straight, your go-to spot for unfiltered insights into the Australian music scene. Your hosts, Christina and Anthony from Cartel Australia. Let's dive in, exploring Australia's musical landscape like never before - where honesty echoes louder than illusion. Listen up!

In this episode, we break down UGC (User Generated Content) and why it should be a more important focus point than playlisting to support your release. 
This is Record Straight, your go-to spot for unfiltered insights into the Australian Music Scene. Your hosts, Christina and Anthony from Cartel Australia. Let's dive in, exploring Australia's musical landscape like never before - where honesty echoes louder than illusion. Listen up!

In this episode, we sit down with Steven Cannatelli, founder of Future Artists Music and manager of acts like JUNO, STAHR and Ryelle. We dive deep into what it takes to develop as a ‘touring artist’ drawing upon Steve's 10+ year experience as a tour manager. This is Record Straight, your go-to spot for unfiltered insights into the Australian music scene. Your hosts Christina and Anthony from Cartel Australia. Let's dive in, exploring Australia's musical landscape like never before - where honesty echoes louder than illusion. Listen up!Follow Future Artist Musichttps://www.futureartistmusic.com/https://www.instagram.com/futureartistmusic_fam/

In this episode, we break down whether artists still need to create a 'moment' to build an artist career, or whether it is more relevant to focus on consistency and slow growth. This is Record Straight, your go-to spot for unfiltered insights into the Australian music scene. Your hosts Christina and Anthony from Cartel Australia. Let's dive in, exploring Australia's musical landscape like never before - where honesty echoes louder than illusion. Listen up!

In this episode we break down the difference between content storytelling and true social strategy, how to navigate different platforms, and why fan data is key to building a career in today’s music industry.
This is Record Straight, your go-to spot for unfiltered insights into the Australian music scene. Your hosts Christina and Anthony from Cartel Australia. Let's dive in, exploring Australia's musical landscape like never before—where honesty echoes louder than illusion. Listen up!

This episode is all about Record labels, we're getting to the heart of the business by sharing our personal journeys and collective experiences with labels. Host Christina discusses her time as Head of Publicity at an independent label, while co-host Anthony reveals what it was like to be an artist signed to multiple indies and deal with majors. We'll give you an honest look at the day-to-day reality from both sides of the fence.
 
This is Record Straight, your go-to spot for unfiltered insights into the Australian music scene. Your hosts Christina and Anthony from Cartel Australia. Let's dive in, exploring Australia's musical landscape like never before—where honesty echoes louder than illusion. Listen up!

In 2025, the music industry is more layered than ever. As artists build careers that straddle creativity and commerce, the support they choose matters. Two critical roles - artist management and artist consulting - often get confused, yet each plays a unique part in an artist’s journey.This is Record Straight, your go-to spot for unfiltered insights into the Australian music scene. Your hosts Christina and Anthony from Cartel Australia. Let's dive in, exploring Australia's musical landscape like never before - where honesty echoes louder than illusion. Listen up!

In this episode of Record Straight, we look back at a decade of Cartel—our defining moments, industry insights, and the professional journeys that shaped us. We also dive into the future of the music industry, exploring what the next 10 years could hold. Tune in for a deep dive into our story and where we’re headed next.
 
This is Record Straight, your go-to spot for unfiltered insights into the Australian music scene. Your hosts Christina and Anthony from Cartel Australia. Let's dive in, exploring Australia's musical landscape like never before, where honesty echoes louder than illusion. Listen up!